Skip to main content

Google's new app aiming to end suicide in military and for VETs

New app by Google aiming to lower military, and VET suicides through local nonprofit.

Get the app |

Help lower military suicides now | donate |

Help lower Veteran suicides now | donate |
Press Release
August 1, 2013

Google’s One Today App Aims To Make Charitable Donations A More Social, And Frequent, Experience

 Drew Olanoff

Thursday, April 18th, 2013
4 Comments
Screenshot_4_18_13_9_49_PM
Today, Google quietly ushered in a new application built on top of its nonprofit arm, Google.org. The app is called One Today, and it’s currently invite only for Android users at this time. The aim is to get people to donate $1 to different organizations, while getting the complete information about how your donation will be used up front. This is a huge stumbling block for nonprofits usually, as people are afraid that their money won’t actually get spent on making a real difference. One Today aims to change that.
Additionally, One Today has a social component to it, letting you set a cap to how much money you’ll match if your friends donate to a cause. By using Google Wallet, you can simply pay off your “donation balance” once all of your friends have used up your cap. It’s a pretty interesting way of crowdsourcing donations. When I talk to people about giving money to causes, the first problem they have is that they can’t find one that they’re passionate about. By allowing you to put the choice of who to donate in your friends’ hands, this problem simply goes away and there’s no excuse not to give. You don’t have to involve others though, as you can participate by yourself or interact with the app’s community.
Screenshot_4_18_13_9_21_PM
Currently, the landing page allows you to request an invite, even though the app itself is available for download on Google Play. If you open the app, you’re shown the invite screen yet again and there’s no word on when One Today will start opening itself up to users and donations.
Some other interesting aspects of the app are that it’s populated only with nonprofits that Google for Nonprofits is currently working with, so you know that they’re pre-screened. Other sites, such asCauses, are filled up with organizations that have little or no information about itself or what is done with the money that they’re raising. That’s clearly not the case with this app, according to the programs that will be pre-populated:
Screenshot_4_18_13_9_22_PM
Organizations can also register to be included.
From the looks of the app screenshots, One Today seems extremely polished and well thought out. This is an app that Google hopes you use daily:
unnamed-2
The reason for putting this together is addressed in the app’s FAQ:
Google has a long-standing commitment to supporting nonprofits and to do doing good. One Today makes fundraising easy for nonprofits, it also makes giving simple and fun for users.
But yes, Google does collect a 1.9 percent credit card fee, but that’s not much considering that it takes care of the processing and donation routing for you. These donations are also tax deductible, of course.
The idea of accepting one dollar at a time is easy enough for anyone to chew on, and get into the rhythm of daily giving, which could be a more rewarding experience than giving a lump sum to just one charity every year, for example. As you donate more, the app will start recommending other organizations that might interest you, which is a Google Play app-like purchasing experience. When you tap “give,” it’s actually a pledge, and you’ll be notified to settle your balance once you’ve pledged to a few organizations.
With this approach, micro-donations could actually catch on and raise more money for these nonprofits than ever. In many situations, it’s not the actual amount that you donate, it’s the awareness that your social actions bring. One Today is an amplification tool, and it will be interesting to see how the project evolves once it opens to the masses.
Saving Soldiers from Suicide | Saving Veterans from Suicide |
Back to ISP home |

Comments

Popular posts from this blog

Why do people commit suicide?

Sara Leatherman in Iraq in 2006. A back injury forced her to leave the military in 2009. She also suffered from post-traumatic stress disorder. Leatherman was 24 when she hanged herself in her grandmother’s shower in 2010. Why do People Commit Suicide? In the field of psychology there is currently a massive gap between what is being taught, applied and propagated, and the new solutions available for mental disorders.   In order to see the answers you seek, you must first ask the right questions! Why is not as important as HOW! Built into the making of each and every human on the planet is an innate characteristic called the survival instinct, which has only one purpose, protect life! Or, keep you safe at all costs. The survival instinct has three hierarchical threat levels it has been programmed to be aware of; 1) the Soul, 2) the Body, and 3) the Mind. With the highest level of threat being, when the SOUL is in danger. There is only one way anyone can co

Dustin MacDonald - Trolling Nu-Rekall® and International Suicide Prevention nonprofit

The Psychopath If you haven’t met a psychopath yet eventually you will, as they make up about 4% of the world population.   Again, people are not born this way! People become psychopathic through learned behavior.   A psychopath is created through a conditioned process that can be one or all inclusive; visual, physical, verbal or mental abuse. Recently, after becoming more public with my findings in treating mental illness, and promoting Nu-Rekall® systems, I attracted the attention of a psychopathic individual, but there is a more modern term for the psychopath today, ‘Internet Troll’. If you are in the business of psychology for any period of time you will eventually attract a psychopath. I normally would just ignore this individual but, he has made some outrageous claims utilizing his vivid imagination to fill in gaps in my published work to draw attention to him in an attempt to appear more intelligent than he is (one of the goals of a psychopath). In order

NEW Self-help for depression, anxiety and/or suicidal thoughts (4 Phase)

You have value! We believe all people have value! We believe you have a purpose! We believe you are not here by accident! We believe that mental health associated with depression, anxiety, P.T.S.D. and suicidal thoughts is temporary!  We believe if you follow the instructions on this page you will get relief from intense emotional suffering....  Now available in: Russian , Simplified Chinese , Italian , and Arabic . Depressive disorders are a significant public health issue effecting 350,000,000 people worldwide, about 1/5 of the world population (WHO). Do it yourself suicide prevention Procedure 4 Phase Press Release - Las Vegas, Nevada September 10, 2014 by Matthew D. Dovel President of International Suicide Prevention Copyrighted 2014 Part 1 of 3 - Preface Client (or yourself), complains of being depressed , anxiety , and/or suicidal thoughts . Ask this question of client, or yourself, “ How long have you (I), been depressed,